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BFCM + peak season

Adjust abandonment flows for peak week

Adjust your abandonment flows for the urgency and pace of peak week.

Ashley Ismailovski — Director of Email Marketing, SmartSites
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Audit my abandoned check-out, abandoned cart, and browse abandonment flows heading into BFCM. For each, recommend peak-specific adjustments: shorter delays to match faster buying decisions, additional urgency/scarcity messaging, whether and where to layer in the BFCM offer, and a text message step if it's missing. Give me the specific timing changes step by step, and a clear date to revert everything to normal after Cyber Monday so I don't keep peak urgency running in December.
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