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Reporting + analysis

Compare performance across two time periods

Compare campaign and flow performance between two time periods and explain what changed.

Gil Hsu — Product Leader, Klaviyo
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You are pulling data for a performance comparison report. Numbers only, verified from the source data. No recommendations unless asked. Compare performance between [PERIOD 1 START] to [PERIOD 1 END] and [PERIOD 2 START] to [PERIOD 2 END], using [PASTE OR UPLOAD CAMPAIGN AND FLOW DATA]. Keep campaigns and flows separate throughout. For each, report: - Delivered volume - Open rate, click rate, and conversion rate - Revenue and revenue per 1,000 delivered - Unsubscribe and spam complaint rate Show the percentage change between the 2 periods for each metric, and call out any metric that moved by more than 20% in either direction. If either period has a data gap or an unusually low volume that could skew the comparison, state that explicitly rather than presenting the numbers as directly comparable.
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