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Klaviyo Instagram integration

Make every Instagram interaction count with Klaviyo

Bring your Instagram audience into Klaviyo and turn social engagement into subscriber growth, better customer insights, and higher-performing campaigns.

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A digital dashboard displays user-generated content metrics and a gallery of images, alongside an AI chat assistant suggesting content creation tasks.

Bring Instagram data into your CRM

A smartphone displays a social media feed, while a tablet shows a customer profile with an activity log detailing user interactions and product views.

Grow your list directly from Instagram

Every comment, tag, and DM is a chance to grow your email, text, and WhatsApp audiences. Capture consent right from Instagram and automatically create rich, unified customer profiles in Klaviyo.

Customer activity profile card next to a campaign creation interface showing audience segmentation criteria and 12,638 matching users.

See who's really engaged

Your biggest fans are already telling you who they are. Bring Instagram activity into Klaviyo to understand your customers better, build smarter audiences, and recognise your biggest advocates.

Flowchart: Trigger 'Commented on Instagram post.' Conditional split 'First time commenting?' If yes, 'Add to "social engaged" segment.'

Keep the conversation going

A comment, tag, or DM can be the start of something bigger. Automatically follow up with personalised experiences based on how customers engage with your brand.

A content performance dashboard with an open Klaviyo AI chat assistant displaying suggestions for trending content and AI-driven creation.

Drive customer journeys forward

Trigger personalised journeys from DMs, tags, and UGC while deepening loyalty with integrations across rewards, advocacy, and community platforms.

Get connected in minutes

All you need is an Instagram Business account to get started. Plus, paid plans can connect a single Instagram account to multiple Klaviyo accounts for regional teams and agencies.

Klaviyo Social Marketing prompt to choose Instagram accounts to access, with 'Opt in to current accounts only' selected for 'Eastie'.

Connect with Facebook login

Get the complete social experience, with auto-replies, social audience data, customer insights, automated journeys, and advertising audiences.

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Klaviyo Instagram integration resources

A smartphone shows a text message from 'Eastie' with a welcome message asking for an email and an image of runners, on a red background.

Turn DMs into growth

Set up Social Auto-replies that capture subscribers. Then, add them to your Klaviyo lists and segments.

Set up auto-replies
Digital interface displaying an Eastie email design with "Finish Strong" text and an image of a man stretching on a bridge.

Don't stop at the like

See how social can power personalised omnichannel experiences across email, text, WhatsApp and more.

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A social media dashboard for user-generated content, displaying engagement metrics, filters, and a grid of various posts, with a detailed video of a runner on the right.

Do more with social

Turn engagement into subscribers, customer insights, and personalised experiences with Klaviyo Social Marketing.

Explore Social Marketing

Klaviyo Instagram Integration FAQs

You can connect Instagram to Klaviyo by heading to Settings in your account. Once connected, Klaviyo Social Marketing lets you capture opt-ins from Instagram DMs and comments, capture social engagement data, collect and repurpose social content in your marketing, and more. Setup takes just a few steps inside your Klaviyo account.