Depth that scales
Granular data and precise, behaviour-based segmentation that keeps working as you grow.
KLAVIYO VS
The B2C CRM built to scale
Omnisend is a simple, budget-friendly tool for getting started. Klaviyo unifies rich customer data across email, SMS, and every channel, with segmentation, AI, and deliverability that keep working as your list grows.
Why brands choose Klaviyo
AI across every channel
Composer turns one prompt into a campaign, flow, or segment across email, SMS, RCS, WhatsApp, and push, and channel affinity predicts each customer’s best channels from their behaviour and routes every message where they’re most likely to convert.
Deliverability that protects your list
AI-guided warming and reputation management keep your sends landing.
Customer Spotlight
For us, Klaviyo is our CRM and our CDP, and it allows us to take data-backed actions to reach our customers.
Courtney Wallace, Head of Ecommerce, Dermalogica
Read the storyPowering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations
Grow like these brands
Here’s what your move looks like
First, bring your data in
Your subscribers and their history move into Klaviyo, so you start from a complete picture of each customer.
Then, you rebuild your key flows
Keep your current programme sending while you recreate revenue-driving flows. Composer drafts them from your own data.
Go live when you’re ready
Once everything looks good, switch your sending to Klaviyo and move at your own pace.
Ready to move beyond Omnisend?
Unify your customer data, run every channel from one profile, and see what earned the revenue.
FAQ for moving from Omnisend to Klaviyo
How do I migrate from Omnisend to Klaviyo?
Your subscriber data moves into Klaviyo in a one-time sync, then your flows are rebuilt. The migration guide sequences it so your current programme keeps sending while you set up.
Is Klaviyo a CDP or a marketing tool?
Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.
Can I run SMS and email together in Klaviyo?
Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole programme.
Does Klaviyo support WhatsApp?
Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.
Do I need developers to run Klaviyo?
No. Klaviyo is built for marketer-led execution, with APIs and custom objects available when a technical team wants them.
Is there a free plan?
Yes. Klaviyo's free plan includes full multi-step flows, A/B testing, an SMS credit, and the integration library.
What kind of support does Klaviyo offer?
Klaviyo Academy, live training, the Help Center, the Community forum, and a strong partner network for custom projects.