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BFCM + peak season

Generate a post-BFCM CRM retention strategy

Generate a post-BFCM CRM retention strategy to maximize repeat purchases and customer lifetime value (LTV).

Maxine Gaugeler — Director, DTC, More Nutrition
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Create a CRM strategy for the 30 days following Black Friday. The goal is to maximize repeat purchases while avoiding discount dependency. Include: - Email and SMS calendar - Flow recommendations - Win-back strategy - Cross-sell opportunities - Review requests - Educational content - Segmentation recommendations - KPIs to monitor Focus on increasing customer lifetime value rather than immediate sales.
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