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Reporting + analysis

Holiday Campaign YoY Comparison: Engagement & Revenue

Compare performance for holiday specific campaigns YoY.

Eve Karon — Director of Retention, Boarderie
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Please look at the launch email performance for Valentine's Day, Easter, and Mother's Day. Analyze engagement rates and revenue per recipient YoY. Please include in the analysis how close we were to the holiday itself (could the Mother's Day launch email have performed worse because we launched too early)?
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