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BFCM + peak season

Compare your BFCM offer against competitors' offers

Compare your BFCM offer against competitors' live sites while there's still time to adjust.

George Kapernaros — Founder, YOCTO Agency
Paste into Composer or any AI
It is BFCM week. Open my competitors' sites in your browser: {competitor_urls}. Open mine, too: {store_url}. For each competitor, document exactly what they are running right now: the headline offer and how deep it goes, the mechanics (e.g., sitewide, tiered, bundles, gift with purchase), what their pop-up offers during the sale, any free-shipping thresholds, how they are creating urgency, and anything they are clearly pushing hardest. Capture the exact wording and numbers, no summaries like "a big discount." Then, put mine next to theirs and give me the honest comparison: where my offer looks weaker to a shopper comparing tabs, where it looks stronger and I should not touch it, and what I could realistically adjust in the sends and site changes I have left this week, knowing the offer itself may be locked. What good looks like: everything is something you actually saw today, quoted exactly. Comparisons are fair, with the same product tier and price range, not their loss leader against my hero product. The suggested adjustments are things I can do mid-sale (e.g., messaging, merchandising, what I emphasize in tonight's email), not something like "Change your discount." Before you give me your answer, double-check the 2-3 comparisons where you say I am behind: reload the page, make sure you read the offer right, and make sure it applies to what I actually compete on. If a claim does not survive that check, drop it and note that you dropped it. If you have questions for me before you begin, about which competitor matters most, whether my offer can still change, or anything else, go ahead and ask me. You can ask me multiple questions. Be sure you have 100% of the information you need to provide me with a flawless deliverable.
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Customize these fields

  • {competitor_urls}The competitor store URLs to open and review
  • {store_url}The URL of your own store

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