What is an AI campaign creator?
An AI campaign creator lets you draft copy, build segments, add product recommendations, and schedule a send from one place, with you approving every step. Instead of starting at an empty builder, you review drafts, segments, and timing that are already suggested for you. The AI drafts, and you decide what actually ships.
Why an AI campaign creator matters
Writing copy from scratch, guessing at subject lines, and building segments by hand all take time, and each one is a place where a launch slips a day and a message ends up generic. Slower launches miss the window when interest is highest, and generic sends get scrolled past.
Here's how an AI campaign creator makes this work much less tedious:
- Describe it, don't build it. Tell Composer the outcome in plain language — "spring reactivation, inactive 90 days, email + SMS, fresh tone" — and get a complete campaign back in minutes: audience, copy, and timing, coordinated across channels.
- Built on your data, not a template. Every draft is shaped by your real segments, catalog, and performance history, so the audience fits the people you're targeting instead of blasting everyone — and it comes back launch-ready, not a rough first pass.
- Your approval before anything ships. Nothing goes live without your review and sign-off, with brand voice and guardrails set in the Knowledge Center so every draft respects them from the start.
Why choose Klaviyo's AI campaign creator
Composer, Klaviyo's AI marketing agent, drafts copy, assembles the campaign, and suggests a segment from your real-time data, so you start from a working draft.
Copy that reads like a helpful nudge
When every email shouts "buy now" and piles on countdown timers, subscribers learn to tune it out. Composer drafts subject lines and body copy grounded in your brand voice, and you edit before anything ships. Subject Line AI drafts different on-brand angles to test, so you go into a send with options rather than a single guess.
The right audience described in plain language
With Segments AI, you describe the group you want in plain language, and it builds customer segments from the real-time profile, so a segment reflects what a shopper just did. Add an engagement filter, like opened or clicked in the last 30 to 90 days, to keep a promo in front of people who want it and protect your sender reputation.
Personalized and timed to each recipient
A static product grid shows everyone the same 4 items. Next Best Product fills a recommendations block per recipient from their own browsing and purchase history, so the person browsing running shoes sees running shoes and the person restocking skincare sees skincare. Personalized Send Time then delivers to each subscriber when they're most likely to open.
Key features of Klaviyo's AI campaign creator
Feature | Description | Available with Klaviyo |
Composer drafting | Drafts on-brand copy and assembles the campaign for review. | Yes |
Subject Line AI | Drafts on-brand subject-line options to test. | Yes |
Segments AI | Builds audiences from a plain-language description. | Yes |
Next Best Product | Per-recipient recommendations inside the campaign. | Yes |
Personalized Send Time | Delivers when each subscriber is most likely to open. | Yes |
How to get started with Klaviyo's Composer
To get started with Composer:
- Connect your store and data. Composer works from your real-time customer profiles and catalog.
- Describe your campaign. Composer drafts the copy and suggests a segment to review.
- Refine the copy and test subject lines. Edit the draft, then use Subject Line AI to draft a couple of angles to test.
- Add recommendations and timing. Drop in a Next Best Product block and turn on Personalized Send Time.
- Preview, test, and launch. Send a test, check your links and personalization, then approve.
Klaviyo is the autonomous B2C CRM, so your campaigns run on the same real-time customer profile as your data and analytics. Get started with Klaviyo today.