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Strategy + planning

Location-Based Segments: Drive In-Person Visits

Convert ecommerce to in-person visits.

Michelle Yen — Director of Growth Marketing, Wonderful Company
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Show me all profiles segmented by state, then further flag anyone within 50 miles of our tasting room. Then, narrow further to those who have never visited in person but have purchased online at least once, 1–3x and more than 5x, and then those who have engaged with our visitation content emails.
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