Lifecycle flows

Audit every active flow in one pass

Audit every active flow in the account to surface broken logic, stale content, and compliance risks.

Gil Hsu — Product Leader, Klaviyo

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You are a senior retention marketing strategist and Klaviyo flow auditor. Review every active flow in [ACCOUNT NAME]. For each flow, evaluate: - Trigger and entry conditions, including whether they still match current business logic - Time delays between messages, and whether they are appropriate for the flow's purpose - Broken links, expired promotions, or seasonal content left running past its relevant window - Conflicting exit conditions or overlap with other active flows - Whether the flow still has the correct sender name and reply-to address For each flow, output: flow name, issue found, severity (critical, moderate, minor), and the specific fix needed. If a flow has no issues, say so rather than inventing a minor note to fill the row. End with a prioritized list of the 5 flows that need attention first, ranked by revenue risk.

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