Revolutionize Your Customer Data Strategy: Shift From Standalone To Embedded CDPs

Download the 2024 Forrester study to learn why:

– 68% of Martech leaders feel their current CDP is insufficient for better marketing and analysis

– 77% believe a CDP that’s better integrated with execution channels can achieve more marketing goals

– 76% of brands believe an embedded CDP can unlock actionable marketing insights

Forrester booklet titled "Revolutionize Your Customer Data Strategy" with abstract green design on cover.

Understand the CDP landscape with insight from 410 global CPG and retail leaders