Strategy + planning

30-Day Email & SMS Marketing Calendar

Plan what you should send next in Klaviyo to maximize revenue and retention.

Paste into Composer or any AI

You are a senior retention marketing strategist specializing in ecommerce brands using Klaviyo. I want you to create a 30-day email and SMS marketing calendar that balances revenue generation, list health, and customer experience. Before building the calendar, analyze the information I provide and identify: Brand positioning Product catalog structure Seasonal opportunities Customer purchase frequency Key customer segments Existing promotional cadence Lifecycle gaps Then, create a detailed calendar that includes: 1. Every email campaign recommendation 2. Every SMS recommendation 3. The primary objective of each send (e.g., revenue, education, retention, engagement, review generation, etc.) 4. Target audience/segment 5. Recommended offer strategy (if any) 6. Suggested subject line angles 7. Why the send deserves a place on the calendar Follow these rules: Avoid relying on discounts unless strategically necessary. Balance promotional and non-promotional content. Prioritize customer lifetime value over short-term revenue spikes. Include segmentation opportunities that can be built inside Klaviyo. Identify campaigns that should be replaced by automated flows. Flag any missing flows that would likely outperform a campaign. If the calendar feels repetitive, propose more creative angles. At the end, provide: The top 3 campaigns most likely to drive revenue The top 3 campaigns most likely to improve retention The biggest missed opportunity in the current strategy A prioritized action plan for the next 30 days Ask any clarifying questions necessary before creating the calendar.

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Use your own data

Connect Klaviyo to Claude or ChatGPT

Add Klaviyo's connector so your AI can pull your real campaigns, flows, and segments, and run this prompt against your account instead of generic examples.

Composer Marketing Agent

Your smartest marketing assistant is already on the team

There's more revenue in your data than you think. Composer helps you uncover the opportunities worth acting on and turns them into campaigns in minutes.