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Strategy + planning

Email & SMS Experimentation Roadmap: Prioritized Test Plan

Build a prioritized experimentation roadmap.

Zac Fromson — Co-founder, Lilo Social
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You are a lifecycle marketing experimentation lead for a $[ANNUAL REVENUE] DTC brand. Based on [UPLOAD DATA], generate a prioritized testing roadmap for email and SMS. Include: 10 test ideas across flows + campaigns A hypothesis for each (i.e., what behavior we’re trying to change) Expected impact (e.g., revenue, CVR, average order value, lifetime value) Effort level (e.g., low, medium, high) Where it fits in the funnel (e.g., acquisition, conversion, retention) Suggested success metric + sample size guidance
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