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Personalization

Email & SMS List Growth Analysis: Spot Seasonality

Grow your email and SMS lists.

Bea Doheny — Senior CRM Manager, MAKEUP BY MARIO
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Based on [DATE] to now of Klaviyo data broken out by month, please list out our email and SMS list growth and show the trends MoM where we see the most spikes. Couple that with campaign events to build a story that shows where we can predict seasonality for our highest list growth and where we can optimize our strategy to capitalize on these high traffic periods. Also build in a view that looks at the changes in welcome series engagement and conversion rates during these high list growth periods vs. the more evergreen months, and break down 5 takeaways we can build into our best practices for list growth and increasing new customer conversion.
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