Webinars

Join one of our free webinars to see how to grow your list, get new ideas for testing, and get up and running with Klaviyo fast by learning from experts.

Getting Started Series

Getting ready for your first send

Getting ready for your first send

Occurring live every 2 weeks

You’ll learn how to efficiently manage your contacts in Klaviyo, so that you can focus on sending emails to your most engaged customers. We’ll also cover deliverability basics, so that you can make sure your messages get where they need to go.

 

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Acquiring subscribers webinar

Acquiring subscribers and more data about them

Occurring live every 2 weeks

Signup forms are a great way to collect new subscribers and more information about your existing subscribers. Klaviyo offers a number of ways to add signup forms to your site.

 

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Flows – Klaviyo’s automated emails

Occurring live every 2 weeks

Flows are Klaviyo’s automated emails. These emails are extra personalized because they send based on specific events customers perform, and contain dynamic information based on those actions.

 

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Understanding your customers through segmentation

Occurring live every 2 weeks

Segmentation allows you to quickly identify groups of your customers based on specific criteria or behaviors. Klaviyo lets you target these segments with relevant messaging, which results in higher open, click, and conversion rates.

 

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Building a content calendar

Occurring live every 2 weeks

Having a plan about what to send, and when, helps you run tests, and build momentum for your marketing campaigns with Klaviyo.

 

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Metrics to measure for success

Occurring live every 2 weeks

After you’ve sent your first campaign, it’s time to measure your success. Klaviyo’s advanced analytics and reporting help you refine and improve future campaigns.

 

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Designing to your mission

Occurring live every 2 weeks

Great design helps direct customers to the most important parts of your emails and emphasizes the quality of your product. Klaviyo’s editor let’s you easily create beautiful and effective emails.

 

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Testing new ideas

Occurring live every 2 weeks

In this session we show you how you can use Klaviyo’s A/B testing feature, prebuilt flow library, and other content resources to test out new ideas and continuously iterate for improvement.

 

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More Upcoming

Advanced Targeting Webinar

Advanced Targeting

July 29, 2019 11 a.m. EST

Wanting to take your signup form and targeting tools to the next level? Learn how to get the most from Klaviyo and your 3rd party marketing tools to deliver personalized web experiences and gain insight about your customers.

 

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Using Predictive Analytics

August 5, 2019 11 a.m. EST

You’ve done the hard work of building your brand. Let Klaviyo do some of the heavy lifting using your data. Get up and running using predictive analytics in your account and have live Q&A with a member of the data science team here at Klaviyo.

 

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Recorded webinars

 

Accelerate Business Growth with Klaviyo + Shopify

Uncertain what to do following the recent news that Mailchimp will no longer be supporting their integration with Shopify? During this webinar you’ll learn how easy the switch to Klaviyo can be and also hear about specific segmentation/automation tips to help drive revenue growth.

 

Selling through Segmentation: 12 Buyers Demanding More from Your Marketing

Personalization is more than using a customer’s first name. Learn how to deliver more relevant and targeted email and advertising experiences to generate revenue.

Getting Started webinar FAQs

How often do these webinars run?
Webinars run Monday – Thursday every week.

I missed a topic. When will you present it again?
We present the 8 getting started topics every two weeks. If you missed a webinar for a particular topic, you can view the recording, or check back for the next available date.

Are these webinars recorded?
We post a recording and resources for every webinar in our help center.

What’s the benefit of attending live?
Our live webinars include a Q&A session at the end. Ask questions and get answers on the spot.

How long is each webinar?
We aim to make each webinar a 20 minute presentation, with slides and product demos, then we open it up for live Q&A. Q&A can last anywhere from 10-30 minutes.

Do you offer any other topics? What about advanced topics?
Stay turned for more topics, including advanced topics. Have an idea of a particular topic you’d like to hear about? We want to know. Reach out to us and let us know about your idea.

Where can I get more help?

If you’re looking for more help we’ve got tons of resources. Check out our help center for documentation, strategy guides, videos, courses, and more. Subscribe to our blog to stay up to date with the latest Klaviyo announcements, feature releases, and industry best practices. And last, be sure to check out the videos and associated resources from Klaviyo:BOS (check out a recap of last year’s conference and signup to attend this year).

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