5 Expert Tips to Prepare for Black Friday [Watch]

With Black Friday and Cyber Monday just around the corner, we asked a few of the savviest agencies, Klaviyo customers, and technology partners we know what their one tip would be to prepare for the biggest ecommerce event of the year.

If you’re still pulling together the final touches to your Black Friday marketing strategy or — gasp — just getting started, take a look at these tips.

1. If you haven’t already, start now

When it comes to planning your marketing strategy, the earlier the better. Waiting until the last minute is not a best practice. Not sure where to begin with your remarketing audiences for the holidays? Check out this guide to creating holidays segments for Facebook & Instagram.

2. Start segmenting and collecting data on your customers now

We’re seeing a pattern here: get moving, procrastinator! If you’re ready to cut through the noise on Black Friday & Cyber Monday, Benn Parr suggests that using the data you already have on your customers to send targeted marketing messages will give you a leg up to stand out with subscribers.

3. Identify your most engaged customers

The data doesn’t lie. Those who have engaged the most with your brand are statistically more likely to buy. Learn more about how to identify and nurture your VIP customers.

4. Utilize the opportunity to market to customers past Black Friday

Cyber Weekend is typically where marketers spend the bulk of their focus for holiday marketing —but as Rareform’s Kara Morin points out, Christmas isn’t for a month after Black Friday. Build out a robust marketing strategy through the month of December.

5. Simplify, execute, and then leave it

Every year we see the heartbreaking experience of an ecommerce store that decided to add new tech or a new tactic the day before (or even on) Black Friday…and, quite frankly, it can be disastrous. As Abby Siciliano recommends, once you’ve finalized your marketing strategy, leave it alone and enjoy Thanksgiving!

Bonus tip: Add gift wrapping! Take Mariel Bacci’s advice and make it dead easy for someone to buy and send a gift this holiday season. Including gift wrapping can cut out the need for your customers to resend packages to their loved ones in different parts of the world.

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