The main goal of employing a sense of urgency in your emails is to encourage your recipients to take action. There is a science behind this — psychological studies have shown that a sense [...]
How Nomad Grew Their Email Marketing Revenue from 2% to 20% of Total Revenue Using Segmentation and Facebook Ads
This week, we’re excited to release a new feature that will allow you to export your Klaviyo account’s email flow analytics into a CSV file. Now, you can easily measure and analyze the success of [...]
Web tracking is an incredibly useful tool for ecommerce stores because it allows marketers to gather data on how subscribers interact with their website. If you don’t already have web tracking [...]
Headers are the primary way companies maintain brand consistency in their emails. Having a consistent email header builds trust amongst your subscribers, since it allows them to immediately [...]
I previously posted about the six email programs you should be sending, and today I’ve made an infographic to remind you:
There are six types of emails every ecommerce marketer should send. If you're not sending all of these, you’re missing out on potential revenue!
Understand the structure of an email, from top to bottom — or from the preview text to the unsubscribe link — in this beginner-friendly introduction.