Mind The Generation Gap

How to Market to Different Generations of Holiday Shoppers

With the rise of online shopping, Gen Z consumers to Baby Boomers will be searching and scrolling in full force — but make no mistake, according to our data, these shoppers have dramatically different needs when it comes to gaining trust and driving conversions. Are you minding the generation gap?

Join us for a panel conversation with Marketing experts who will share:

– What experiences matter MOST to each generation

– High impact tactics that are easy to implement now

– Examples of what leading DTC brands are doing to reach each generation

You’ll hear how to win the trust of Baby Boomers, what really matters to Millennials—besides authenticity—and more. Catch up on-demand with the webinar recording.

With Expert Speakers From:


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