How to Market to Different Generations of Holiday Shoppers

Understand what sets different generations apart this holiday season

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This holiday shopping season is primed to be unlike any other before. For one, new generations of shoppers will be looking online for their holiday gifting and deals—and your marketing strategy needs to reflect that. Baby boomers, Gen X, Millennials, Gen Z—do you know what they want?

Watch this webinar that examine each generation of shoppers, what their recent consumer behavior suggests, and how to gain their trust. You’ll learn marketing strategies you can use to successfully engage each age group during the holiday season and long after.