Holiday Email Marketing - Explore the Inbox Competition: Live Dashboard

Each holiday season, brands send millions of emails to win the hearts and minds of consumers, and the hard-earned dollars they're ready and willing to spend. Ecommerce marketers often spend months planning promotions and carefully crafting holiday email marketing messages. How do you make sure shoppers see, open, and engage with your messages? Sometimes, cutting through the noise means avoiding the days when most other brands send their messages.

How competitive is each day?

This live dashboard can help you get an edge on the competition this holiday season. Use it to see which days brands are sending the most campaigns and how they’re using discounts to compete. The darker the color the more competitive the day has been.

Want to learn more about the ecommerce holiday marketing landscape? Look below the dashboard for data-backed insights and advice to help you compete.

Holiday Discount Campaigns Sent: Heatmap

November 2019

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

December 2019

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Holiday Season 2019 Campaign Metrics

(11/1/2019 - 04/13/2020)

Discount Campaigns vs. Non-Discount Campaigns Sent

Total Campaigns Sent:

204,649

Discount Campaigns Sent:

96,733

Non-Discount Campaigns Sent:

107,916

Total Volume of Emails

8,161,673,555

Discount Campaigns Sent:
Now that BFCM is over, email sending has reduced and only 40% of campaigns sent include a discount. This is identical to what we saw last year following BFCM.

Total Emails Sent:
Since November 1st, 2019, brands using Klaviyo have sent over 5 billion emails.

Competition By Day:
Similar to 2018, we have seen the volume of competition for consumers inboxes increase daily this week. Last year, there was a 4X increase in competition at the beginning of Thanksgiving week followed by a 7X increase in competition as Thanksgiving began.