Build on what you learned at Klaviyo Live and get more out of your owned marketing with these resources, featuring best practices, industry trends, and handy how-to guides.
By predicting each shopper’s Customer Lifetime Value (CLV), you can create more tailored campaigns that resonate with customers’ unique shopping habits. Check out this guide to learn more about key terms related to CLV, along with best practices for making the most of CLV data with Klaviyo.
When you get an influx of new subscribers, how can you figure out which ones will continue to buy? Klaviyo’s Segment Engagement Report tool allows you to analyze how engaged your subscribers are based on their actions and unique characteristics. Learn how to use it to judge lead quality with this guide.
If you’re looking to build a deeper understanding of your customers, adding buttons to your email templates can help. They make it easy to collect information about all kinds of topics, from subscribers’ email frequency preferences to their individual product interests. Get started with this quick guide, and learn how to redirect subscribers to useful pages with in-email URLs.
After a customer places an order, you can keep gaining value from the transaction — and adding value to the relationship — by collecting additional information via a form embedded on your confirmation page. Check out this how-to guide to find out how to get started and use forms to keep customers engaged after their first order.
Are you noticing subscribers that have engaged with your brand in the past, but haven’t interacted with it recently? A winback flow — a series of emails sent to customers who haven’t interacted with your brand recently — can help reactivate those relationships. Follow these best practices to maximize their impact.
When will a customer make their next purchase? Klaviyo’s Expected Date of Next Order feature can help you make better predictions about your customers’ future behavior. Find out how to use it to its full potential with this guide, so you can step up how you target your brand’s messages.
Smart Send Time can help you determine the best times to email your customers (and can even help maximize open and click-through rates) just by analyzing your business’s data. Use this how-to guide to find out how to maximize your results and get answers to common questions about Smart Send Time.
Owned marketing is all about taking control of your customer experience to create more powerful, personalized marketing moments. Get an in-depth look into owned marketing methodology — from the reasons it works to the tenets behind it — with this handy summary.
If you’re struggling to acquire customers via transactional marketplaces, you’re not alone. These days, more businesses of all sizes are discovering the impact that a powerful customer experience can make. Learn more about how thriving ecommerce brands have transformed their digital channels (and their results) with this analysis of a growing trend.
How does your email campaign performance stack up against your industry competitors? Check out this guide to see how you measure up to benchmarks across 13 different industries, featuring key metrics like open, click-through, and conversion rates.