COVID-19 Ecommerce market pulse
Adapt to the changing marketing with the latest global ecommerce trends and insights.
Coronavirus impact on global ecommerce sales
Find out how the coronavirus is impacting various industries with this year-over-year comparison of ecommerce sales, based on Klaviyo’s global data.
Order Values* (in millions) *Global, not just US
Orders over time by category
Apparel & Accessories
Automotive
Electronics
Food & Beverage
Jewelry
Home & Garden
Hardware & Home Improvement
Health & Beauty
Sporting Goods
Toys & Hobbies
Office Supplies
Specialty
Mass Merchant
Industry
Ecommerce sales trends
Social distancing creates shifts in demand
As we’ve tracked the pandemic’s impact on ecommerce, a few key trends have emerged. We’ve seen a sudden spike in demand for product categories that help people make the most of time at home, like electronics, housewares, and office supplies. As a result, we refer to those categories collectively as new essentials.
On the other hand, industries like jewelry and consulting services have experienced declining in demand based on consumer lifestyle changes. As a result, we refer to these categories as non-essentials.
Still, some sales are holding steady in spite of the pandemic – namely, food and beverages. Since these products are as important to consumers as ever, we refer to them as essentials in our data and analysis. See the full category breakdown
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Industry breakdown by category:
Essentials
Food & Beverage
New Essentials
Apparel & Accessories – Activewear
Electronics
Hardware & Home Improvement
Health & Beauty
Housewares, Home Furnishings, & Garden
Office Supplies
Specialty
Sporting Goods
Toys & Hobbies
Education
Telecommunications
Non Essentials
Apparel & Accessories
Automotive
Jewelry
Mass Merchant
Banking, Financial Services, and Insurance
Events and Entertainment
Travel
Non-Profit
Software / SaaS
Agency, Marketing, and Consulting
Politics and Government
Real Estate and Construction