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Covid-19 poll daily insights

Thursday
June 11, 2020

  • More women than men plan to buy beauty, cosmetics, and grooming products in the next month.
  • Pools are at the top of the list of new summer purchases this year.
  • In general, more parents of young children are planning to buy new items for summer than those without kids under 18.

 

More women said they’re planning to buy beauty, cosmetics, and grooming products in the next month.

Forty-nine percent of women are investing in these self-care items compared to 22 percent of men. In particular, women mentioned plans to buy perfume, moisturizers, and makeup.

plans to buy beauty goods 6-11

Pools are at the top of the list of new summer purchases this year.

People are looking to cool off, and there’s nothing like taking a dip. Eleven percent of respondents said they’re buying pools for summer. Some people plan to buy inflatable or kiddie pools to beat the heat. Others plan to install full above-ground pools into their backyards or entertain themselves with water guns and water slides.

More parents of young children are planning to buy new items for summer.

With summer camps closed in many areas, parents said they plan to buy new items for at-home summers with their kids. Forty percent of parents said they’re planning to buy summer items that they haven’t purchased before, compared to just 27 percent of non-parents.

plans to buy new summer items by parental status 6-11

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