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Covid-19 poll daily insights

Tuesday
May 26, 2020

  • Most people who have already bought Father’s Day gifts spent the same amount as usual or more this year.
  • Many shoppers plan to keep up their new online shopping habits for at least the next few months.
  • Essential workers report more shopping on mobile devices compared to non-essential workers.

 

Some shoppers are spending more this Father’s Day.

Overall, a majority of shoppers buying gifts for Father’s Day plan to spend the same amount as usual or more than usual. Thirty-two percent of those who already bought gifts say they spent more than usual, while only twelve percent of those who are still planning to buy gifts said they plan to spend more than usual. This may suggest that either earlier buyers spent more or people ended up spending more than planned.

plans to spend for fathers day 5-26

Many people plan to keep up their new online shopping habits.

Forty-three percent of people who plan to continue shopping from newfound online stores say they think they won’t return to regularly shopping in-person for at least two months. Only 30 percent of those who don’t plan to keep shopping from new online stores say they think it will be that long before they are shopping regularly in-person.

plans to re-buy from online stores vs shop in-person regularly timeline 5-26

Essential workers say they are doing more of their shopping on mobile devices.

Forty-three percent of essential workers said they are doing most or all of their shopping on mobile, compared to 28 percent of non-essential workers. Forty-one percent of non-essential workers said they are doing most or all their shopping on a computer compared to 28 percent of essential workers.

shopping on mobile vs computer by employment type 5-26

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