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Covid-19 poll daily insights

May 6, 2020

  • Flowers and jewelry are the most popular gifts planned for Mother’s Day this year.
  • Most people haven’t purchased Mother’s Day gifts yet.
  • A majority of shoppers plan to spend about as much as usual on Mother’s Day gifts this year.


Flowers and jewelry are the top planned Mother’s Day gifts in the US.

With Mother’s Day coming up this Sunday, May 10th, many people in the US have already planned their gifts. Flowers are the most popular gift idea, chosen by 23 percent of respondents, followed by jewelry, chosen by 13 percent. Behind those are gift cards at 7 percent and chocolate at 5 percent. Nineteen percent of respondents say they don’t know what they might buy for a gift yet.

planned mother's day gifts in the U.S 5-6

Most people haven’t purchased gifts yet.

Out of all the respondents who plan to buy a Mother’s Day gift—including those with a specific gift in mind and those who are undecided—sixty-four percent say they haven’t purchased one yet. But procrastination isn’t necessarily to blame: Those with plans to purchase flowers may be waiting until Mother’s Day gets closer in order to get fresh flowers locally.

mother's day gift shopping as of May 6, 2020 5-6

Most shoppers say their Mother’s Day spending won’t change this year.

Seventy-five percent of people say they are spending about the same amount as usual for this Mother’s Day, while 11 percent say they’re spending less and 13 percent say they’re spending more. Spending more than usual is slightly more common among men with kids under 18: Sixteen percent of these dads say they plan to spend more, compared to 13 percent of all respondents.

shoppers planning to spend more than usual on Mother's Day 5-6

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