How to Resize Your Logo for Your Email Templates

In this post, I’ll outline how to determine the correct size of your logo and resize it so it can be used uniformly in all your email templates. By “correct size,” I mean your logo should be the same size in your email templates as it is on your website, so long as it’s no taller than 150px.

Setup Wizard

You likely have a large, high-res version of your logo stored somewhere on your computer. One common mistake we often see customers make is uploading this version of their logo to our setup wizard. This isn’t great for a couple of reasons:

  1. The logo will be huge once it’s applied to our pre-built templates. As we’ve discussed before, your logo should be the same size as it is on your website, so long as it’s no taller than 150px.
  2. Consequently, you’ll have to manually resize the logo for each template, which is a pain.

Step 1

Make sure your image is a PNG. If it’s not, convert it.

Step 2

If you don’t already know the size of the logo on your website, find out what it is. You can do this by right clicking over your logo and selecting “Inspect.” Then, find the file in the inspector and you’ll see the image dimensions.

Klaviyo Website Inspector

You’ll see in my example that our logo is an SVG image, but I’ll be using a PNG for our email templates. SVGs are great for maintaining image quality, but the files are too large to use in emails.

Step 3

Now, you’re ready to resize your image. If the logo on your site is less than 150px tall, you can use the same dimensions. If your logo is taller than 150px, it will push the content of your email below the fold, which may hide your primary call to action. The logo on our website is 175.994px wide by 40px tall, but we’re going to round it to 176px by 40px.

You can resize your image using just about any photo editor. I’m using Preview, which comes pre-installed on all Apple computers. Simply click Tools > Adjust Size, and input the new dimensions.

Screen Shot 2016-02-26 at 11.37.54 AM

Here are a few online image resizers that you can use, too:

And there you have it — it’s that easy!

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