Feature Launch: Integration with Lightspeed POS
This week, we’re excited to announce that we’ve built a new integration with the Lightspeed point of sale (POS) system. For ecommerce stores with brick and mortar locations, this will revolutionize your email marketing strategy, since our integration will allow you to segment and send targeted emails based on customers’ offline purchase data, just as you can currently do with online purchase data.
Data You Can Leverage
With our new integration, you’ll be able to send emails based on the following information:
- Sales and Order Data
- The number of items purchased
- Which products were purchased
- Which categories the products were in
- What discounts (if any) were applied
- Whether a product was shipped or refunded
- Customer Data
- Customers’ first and last names
- Customers’ locations
Our docs outline in depth what data will be pulled for the Placed Order, Ordered Product, Refunded Order, and Shipped Order metrics. Using this information, you can then segment certain subsets of your offline customers to increase online engagement, much as you would segment based on data you gather online. For example, you can send event or sale information to customers who purchased from a specific store, since it’s likely that you have different promotions going on in different brick and mortar locations at different times.
You can also use this information in combination with information that you’ve gathered online. So, you can now reach every customer who has ever purchased X product, regardless of whether they bought X product online or in person. Furthermore, you can now segment based on whether a customer purchased online or in person. So, you can send emails to offline customer to encourage them to purchase online, or vice versa.
How to Integrate
Integrating Klaviyo with Lightspeed requires that you have an existing Lightspeed POS account. As you would add any other integration, head over to your Integrations tab and find Lightspeed. Follow the prompts to sync your accounts.
All of your data from Lightspeed will then be imported into an existing list in Klaviyo, so make sure you know which list you would like to add these customers to before you integrate. Klaviyo syncs your Lightspeed data in real-time, so you’ll be able to watch customer and purchase information come in live in your Analytics tab.
Klaviyo’s new Lightspeed POS integration will allow you to leverage your POS and ecommerce data all in one place, streamlining your email marketing strategy. Now, you can build flows and segments based on customers’ profiles and behavioral information to target those who have purchased from you in person.