SMS marketing

SMS marketing is quickly emerging as a tablestake for ecommerce brands looking to grow their customer lifetime loyalty, and their owned marketing revenue. And while SMS messages are short, the time you spend on perfecting your team's SMS strategy shouldn't be.

Featured sms marketing articles

Twilio SMS
SMS marketing
May 8, 2023
16 proven SMS strategies to boost ROI

Check out our Playbook to find 16 expert-backed SMS marketing tips on how to build a strong SMS marketing program and maximize your ROI.

Profile photo of author Jax Connelly
Jax Connelly
36min read
SMS marketing
May 2, 2023
Your holistic guide to SMS marketing

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

Profile photo of author Kaleigh Moore
Kaleigh Moore
20min read
SMS marketing
May 1, 2023
10 SMS integrations to un-silo SMS marketing

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

Profile photo of author Jessica Schanzer

SMS marketing articles

In sage capital letters on a cotton brown background with the Klaviyo flag cut out in a lighter shade, image reads, "Memorial Day email campaigns."
SMS marketing
Mar 22, 2024
Your Memorial Day marketing guide

We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.

Profile photo of author Bani Kaur
Bani Kaur
15min read
SMS marketing
Mar 21, 2024
7 ways to reduce your unsubscribe rate for increased retention and engagement

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Profile photo of author nathandoverspike
SMS marketing
Mar 21, 2024
Rev up your revenue: 3 tactics to improve repeat purchase rate

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.

Profile photo of author erinaguilar
erinaguilar
10min read
Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."
SMS marketing
Mar 7, 2024
10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

Profile photo of author Emily Riedy
Emily Riedy
14min read
SMS marketing
Feb 22, 2024
Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Profile photo of author Tiffany Regaudie
In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.
SMS marketing
Feb 8, 2024
2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Profile photo of author Jax Connelly
Jax Connelly
15min read
In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.
SMS marketing
Jan 24, 2024
Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Profile photo of author Tiffany Regaudie
On the right, a person wearing glasses with their grey hair tied back and an orange scarf draped over their shoulder holds a cup of coffee in one hand and their phone in the other. They are looking down at their phone and smiling. On the left, light lavender font on a darker lavender background reads "BFCM SMS marketing plan: 6 steps that make subscribers happy to place an order."
SMS marketing
Nov 13, 2023
BFCM SMS Marketing: Your Ready-Made 6-Step Plan for 2023

Learn 6 key steps for planning—and executing—a successful Black Friday SMS strategy.

Profile photo of author Kaleigh Moore
Kaleigh Moore
14min read
SMS marketing
Aug 8, 2023
5 SMS campaign ideas to stand out

SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.

Profile photo of author Tiffany Regaudie