The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Email marketing
Apr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
ryansteen
5min read
Email marketing
Apr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Tiffany Regaudie
10min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Tiffany Regaudie
7min read
Success stories
Why Agencies Partner with KlaviyoApr 22, 2024
Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.
Mae Rice
5min read
Success stories
3 SMS and email automation use casesApr 19, 2024
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.
Tiffany Regaudie
7min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Tiffany Regaudie
7min read
Email marketing
3 SMS and email automation use casesApr 19, 2024
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.
Tiffany Regaudie
7min read
Email marketing
The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
ryansteen
5min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Tiffany Regaudie
7min read
SMS marketing
3 SMS and email automation use casesApr 19, 2024
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.
Tiffany Regaudie
7min read
SMS marketing
3 ways to increase email & SMS frequencyApr 16, 2024
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.
Tiffany Regaudie
7min read
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