Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."
Posts by this author
Tracey Wallace
5 churn reduction strategies to combat & prevent churnDec 7, 2023
Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Tracey Wallace
8min read
Tracey Wallace
Klaviyo's 2023 BFCM aftermath reportNov 29, 2023
Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.
Tracey Wallace
13min read
Tracey Wallace
More integrations, more data in a single placeSep 23, 2022
Klaviyo is proud to announce the official launch of our technology partner program, to welcome even more platforms to our ecosystem.
Tracey Wallace
4min read
Tracey Wallace
15 Customer-First Data™ points you want to collectFeb 24, 2022
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Tracey Wallace
25min read