Marissa McGovern | Senior Manager, Segment Marketing | Klaviyo Blog Author

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- How Klaviyo Helped Brands Prepare Their 2019 Holiday Marketing Strategies—In Person [Part 4]
  
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- How 25,000+ Brands Used Owned Marketing to Grow Over Cyber Weekend 2019
  
  Personalized experiences paid off big for online brands over Cyber Weekend 2019.…
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- How a Post-Christmas Holiday Marketing Strategy Can Help You Wrap Up 2019
  
  The competition in shoppers' inboxes remains strong the last week of the…
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Marissa McGovern is Klaviyo’s Senior Manager, Segment Marketing. She leads go-to-market strategy for some of the larger customer segments. Before joining Klaviyo in 2019, Marissa spent several years in the biotechnology and beauty retail spaces, working with Fortune 500 companies in both global ecommerce marketing and merchandising roles. Marissa earned her Bachelor’s degree from Emory University and her MBA degree from University of Massachusetts, Amherst. When she’s not working, Marissa loves to spend time with her family, travel to Cape Cod, and learn how to avoid cooking & baking.

Posts by this author

Why Printful’s Global Marketing Strategy Centers on Personalization

Premium Personalization: How Case·Mate Captures Customer Loyalty with Smart Segmentation

How Solo Stove Personalizes Its Email Marketing Communications

How Custom Ink Uses Klaviyo to Make Smart and Agile Marketing Decisions

5 Ways to Personalize Your Customer Experience Ahead of the Holidays

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How Rareform’s Segmented Marketing Strategies Have Boosted the Brand’s Revenue

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4 Takeaways From The Lead Innovation Summit

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How Kiss My Keto Reduced Its Reliance on Amazon and Built a Successful Ecommerce Store

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Email Strategy Teardown: Shinola

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Email Strategy Teardown: Royal Design Studio Stencils