Marissa McGovern

Marissa McGovern

Marissa McGovern is Klaviyo’s Senior Manager, Segment Marketing. She leads go-to-market strategy for some of the larger customer segments. Before joining Klaviyo in 2019, Marissa spent several years in the biotechnology and beauty retail spaces, working with Fortune 500 companies in both global ecommerce marketing and merchandising roles. Marissa earned her Bachelor’s degree from Emory University and her MBA degree from University of Massachusetts, Amherst. When she’s not working, Marissa loves to spend time with her family, travel to Cape Cod, and learn how to avoid cooking and baking.

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Posts by this author

SMS holiday marketing campaigns: getting started
5-ways-to-personalize-your-customer-experience-ahead-of-the-holidays
5 Ways to Personalize Your Customer Experience Ahead of the Holidays
direct-to-consumer-marketing-stories-eightsleep
Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series
Reskilling Retail Employees: How One Ecommerce Brand Reinvented the Role of the In-Store Employee | Coronavirus Series
direct to consumer
Direct-to-Consumer Spotlight: How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy | Coronavirus Series
How One Wine Event Company Quickly Pivoted Its Business Model to Survive | Coronavirus Series
Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic | Coronavirus Series
cpg-marketing-after-coronavirus
Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve | Coronavirus Series
Massachusetts hair salon
How One Massachusetts Hair Salon Figured Out How to Survive the Coronavirus Pandemic | Coronavirus Series
email-marketing-increase-sales-coronavirus
How Email Marketing Is Helping Brands Increase Sales Plus 4 Ideas for Content | Coronavirus Series