Marissa McGovern

Marissa McGovern is Klaviyo’s Senior Manager, Segment Marketing. She leads go-to-market strategy for some of the larger customer segments. Before joining Klaviyo in 2019, Marissa spent several years in the biotechnology and beauty retail spaces, working with Fortune 500 companies in both global ecommerce marketing and merchandising roles. Marissa earned her Bachelor’s degree from Emory University and her MBA degree from University of Massachusetts, Amherst. When she’s not working, Marissa loves to spend time with her family, travel to Cape Cod, and learn how to avoid cooking & baking.

Posts by this author

5 Ways to Personalize Your Customer Experience Ahead of the Holidays

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Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series

Posts by this author

5 Ways to Personalize Your Customer Experience Ahead of the Holidays

Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series

Reskilling Retail Employees: How One Ecommerce Brand Reinvented the Role of the In-Store Employee | Coronavirus Series

Direct-to-Consumer Spotlight: How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy | Coronavirus Series

How One Wine Event Company Quickly Pivoted Its Business Model to Survive | Coronavirus Series

Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic | Coronavirus Series

Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve | Coronavirus Series

How One Massachusetts Hair Salon Figured Out How to Survive the Coronavirus Pandemic | Coronavirus Series

How Email Marketing Is Helping Brands Increase Sales Plus 4 Ideas for Content | Coronavirus Series

How 2 Apparel Brands Swiftly Pivoted to Help Front Line Workers and Their Local Communities | Coronavirus Series