Marissa McGovern | Senior Manager, Segment Marketing | Klaviyo Blog Author

Why Klaviyo
- Overview
- Why Klaviyo
- Customers
- By Platform
- BigCommerce
- Commerce Cloud
- Magento
- Shopify
- ShopifyPlus
- WooCommerce
- Direct Integrations
Features
- Overview
- Features Overview
- What's New
- All Features
- Listen
  
  To drive growth you need to build strong relationships with customers by listening for, collecting, and storing all of their important information.
- Integrations
- Forms & Personalization
- Profiles
- Analyze
  
  For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities.
- Segmentation
- Data Science
- Reporting
- Customer Analytics
- Act
  
  Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition.
- Automation
- Social Advertising
- Campaigns
- SMS
- Overview
- Features Overview
- What's New
- All Features
Pricing
Customer Success
- Overview
- Onboarding
- Customer Success
- Help Center
Resources
- Content
- Blog
- Beyond Black Friday
- Ready Set Grow
- Teardowns
- Learn
- Webinars
- Events
- Guides
- Benchmark Reports
- 5 Marketing Ideas to Make Customers Fall in Love With You This Valentine’s Day
- The Top Ecommerce Podcasts for 2020

Request Demo
Sign Up
Log In

Marissa McGovern is Klaviyo’s Senior Manager, Segment Marketing. She leads go-to-market strategy for some of the larger customer segments. Before joining Klaviyo in 2019, Marissa spent several years in the biotechnology and beauty retail spaces, working with Fortune 500 companies in both global ecommerce marketing and merchandising roles. Marissa earned her Bachelor’s degree from Emory University and her MBA degree from University of Massachusetts, Amherst. When she’s not working, Marissa loves to spend time with her family, travel to Cape Cod, and learn how to avoid cooking & baking.

Posts by this author

Why Printful’s Global Marketing Strategy Centers on Personalization

Premium Personalization: How Case·Mate Captures Customer Loyalty with Smart Segmentation

How Solo Stove Personalizes Its Email Marketing Communications

How Custom Ink Uses Klaviyo to Make Smart and Agile Marketing Decisions

5 Ways to Personalize Your Customer Experience Ahead of the Holidays

segmented-marketing

How Rareform’s Segmented Marketing Strategies Have Boosted the Brand’s Revenue

takeaways-lead-innovation-summit

4 Takeaways From The Lead Innovation Summit

kiss-my-keto

How Kiss My Keto Reduced Its Reliance on Amazon and Built a Successful Ecommerce Store

Shinola

Email Strategy Teardown: Shinola

RDS

Email Strategy Teardown: Royal Design Studio Stencils