Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Posts by this author
Maddy Osman
How to design effective marketing emailsDec 4, 2023
9 email design best practices to make the most of your marketing emails.
Maddy Osman
13min read
Maddy Osman
Everything you need to know about email deliverabilityJul 6, 2023
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Maddy Osman
20min read
Maddy Osman
Amping up your order confirmation emailsNov 1, 2022
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Maddy Osman
18min read
Maddy Osman
Tips for the 5 stages of the marketing funnelOct 27, 2022
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.
Maddy Osman
35min read
Maddy Osman
Email and SMS marketing software should be unifiedAug 31, 2022
Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.
Maddy Osman
16min read