Awesome A/B Tests for Flows

A/B tests are one of the most valuable tools in a data-driven marketer’s toolbox. Not only do they help you optimize everything from emails to landing pages, they also teach you a lot about your business’s unique audience.

The Next Generation of Givers

Millennials have surpassed Baby Boomers as the nation’s largest living population. Just as globalization has brought businesses closer together, technology has allowed donors to build a much more personal relationship with those they hope to help. This increase in communication causes young people to gravitate towards philanthropic organizations that stress a personal connection with those they help.

Awesome A/B Tests for Newsletters

A/B tests are one of the most valuable tools in a data-driven marketer’s toolbox. Not only do they help you optimize everything from emails to landing pages, they also teach you a lot about your business’s unique audience.

Email Audit for Nonprofits

Whether you’re an email marketing rookie or seasoned veteran, every nonprofit has the ability to grow faster. The first step to improving on your strategy is taking a step back and looking at your email strategy as a whole.

Email Discount & Segmentation: How They Fit Together

Personalizing email content based on purchasing habits isn’t a new concept. You can learn a lot about a customer when you look at not only what they’ve purchased, but also how. For example, some customers may only buy your products once they go on sale — others might buy them as soon as they’re released. … Continued

What’s in a Name: The Tale of Klaviyo

If you’ve ever wondered how Klaviyo found its name, or how to properly pronounce it, wonder no more! You’re not alone. With a few exceptions, everyone who has worked at Klaviyo has gone through that awkward self doubt of, “Am I saying this right?” — to the point where the struggle to say it correctly is almost a rite of passage.

Qgiv Webinar Video and Slides

In early November, Klaviyo was featured on a Qgiv webinar to discuss email best practices to help nonprofits send smarter email. Below is a video of the webinar and the corresponding slides.[vc_video link=” https://www.youtube.com/watch?v=ja2oSXtS9mY&feature=youtu.be”][vc_btn title=”Qgiv Webinar Slides” align=”center” link=”url:https%3A%2F%2Fwww.klaviyo.com%2Fwp-content%2Fuploads%2F2016%2F11%2FQgiv-Deck-Condensed-2-1.pdf||”] Uniquely individual: How Rareform succeeds with one-of-a-kind products Deciding Not to Discount: 4 Ways to Make It Work … Continued

4 Mistakes Ecommerce Stores Should Avoid This Black Friday

Ecommerce marketers planning for Black Friday and Cyber Monday know the stakes are high. Last year, Black Friday and Cyber Monday accounted for the US’s biggest days for ecommerce sales ever, totaling $2.74 and $3.07 billion respectively. And it’s safe to say that this year’s sales will be comparable to — if not exceed — … Continued