There are six types of emails every ecommerce marketer should send. If you’re not sending all of these, you’re missing out on potential revenue!
Month: February 2016
Find out how to determine the correct size of your logo — and resize it so it can be used uniformly in all your email templates.
Removing an image background can be a challenge. Find out how to remove an image background in Photoshop or Gimp so you have a transparent background.
Ever wondered how to convert JPEGs to PNGs? Find out here — and see why it’s so important for email marketers to understand the difference between them.
Even the world’s most beautiful email template can be ruined by bad images. Discover 5 universal guidelines to follow when creating or selecting images.
Understand the structure of an email, from top to bottom — or from the preview text to the unsubscribe link — in this beginner-friendly introduction.
Get a beginner-friendly introduction to email template design basics, including the font families, font sizes, colors, and styles.
If you don’t have the luxury of employing a graphic designer, there’s still hope. Follow these basic rules to ensure that your email templates look great.
Abandoned cart emails are one of the most productive ways to drive sales for ecommerce brands. Find out how to bring in more revenue with yours!
If you’re a marketer, tracking email conversions is critical to understanding if your email programs are effective. Find out what you need to be doing.