5 High-Potential Marketing Experiments You Should Consider

Button text changes, little color experiments, and tiny copy tweaks are great ways to take your email marketing to the next level by making small improvements on what you’ve already built. But oftentimes you’re optimizing the difference between a 7.50% click-through rate and a 7.55% click-through rate. At the scale of millions of subscribers, that’s … Continued

Here’s Your Email Planning Guide for the 2014 Holiday Season

For many online stores, the holiday season is the most important time of year. The three-month stretch from November-January is a critical season that requires a lot of planning, coordination, and strategy. If it’s all executed the right way, the results can be magnificent. This is especially true when it comes to email marketing. Email volume goes way up … Continued