See how Waves Gear engineered a successful campaign to get reviews — including the nitty gritty results of how they tested and fine-tuned their messaging.
Month: September 2014
Why are customers going into your ecommerce store, putting items in their carts, and then…leaving? This post (inc. screenshots) will help you get answers.
Go behind the scenes and get the exact content marketing techniques Tortuga Backpacks used to dramatically increase email subscriptions by a factor of 7.
Even experienced ecommerce stores make these common email mistakes — especially #4: sending the same email to everyone. Here’s how to STOP making them!
Discover the incredibly powerful tactics that Harry’s, LivingSocial, Groove, CoSchedule, AppSumo, and Social Media Examiner used to grow huge email lists.
You don’t have to be expecting a little bundle of joy to get inspired by these 7 extreme approaches to personalization. Check out real-life examples here.
Button text changes, little color experiments, and tiny copy tweaks are great ways to take your email marketing to the next level by making small improvements on what you’ve already built. But oftentimes you’re optimizing the difference between a 7.50% click-through rate and a 7.55% click-through rate. At the scale of millions of subscribers, that’s … Continued
For many online stores, the holiday season is the most important time of year. The three-month stretch from November-January is a critical season that requires a lot of planning, coordination, and strategy. If it’s all executed the right way, the results can be magnificent. This is especially true when it comes to email marketing. Email volume goes way up … Continued