Blank Label Drives Showroom Bookings With Klaviyo

Blank Label delivers stylish, custom men’s clothing at an affordable price. The company has grown to 17 people, is headquartered in Boston, and has two retail locations in Boston in both the Back Bay in Downtown Crossing. Blank Label and Klaviyo Blank Label has been using Klaviyo for two years for targeted newsletters and lead … Continued

5 Summer Marketing Ideas for Your eCommerce Store

[image via] While summer can be a boom time if you’re selling ice cream, it can be a slow season for many businesses. With many people going away on vacation or simply taking time off, many businesses feel the pinch of slower business activity during the summer. But summer doesn’t have to mean lower revenues … Continued

The Ecommerce Spam Trigger Word List Guide

Looking for a spam trigger word list? Look no further! Last week we reviewed best practices for generating more opens for your subject lines. We gave you a big list of things TO do, but we didn’t dive into the things NOT to do, as in, perhaps, the words you should avoid in your subject lines … Continued

7 Fresh Subject Line Ideas to Increase Open Rates

Email marketing can drive major sales for an eCommerce business, however, you must first get the customer to open your emails. Email subject lines make or break the customer’s decision to read the email or send it to the trash, so it’s well worth your time to pay attention to them. There are plenty of research-driven strategies … Continued

40 Awesome eCommerce Email Resources

As many eCommerce companies knows, email is a driving force behind business, so it’s one of the specific topics people are curious to know the latest trends, case studies, and best practices for. There is a very thin line between good marketing and pushy emails. Thankfully, many blogs and websites have devoted some–or all–of their blogging … Continued

Project Repat Saves an Hour a Day Using Klaviyo Workflows

  When Ross Lohr was doing development work in East Africa, he noticed a bizarre outcome of clothing donations and the global economy: Droves of American t-shirts are being sold in used clothing markets in Africa. He later learned that a massive amount of t-shirts actually end up in landfills each year, and that 5% … Continued

Ecommerce Newsletters 101: A Primer for Getting Started

Amazon. One Kings Lane. The Gap. Your inbox is probably full of email newsletters from the largest stores on the Internet. However, for the vast majority of stores who aren’t massive, newsletters tend to be neglected. I’ve yet to talk to an Ecommerce entrepreneur or marketer who didn’t think newsletters were important – but that … Continued