Week 1 Day 4 | Why Owning Your Marketing Will Be Crucial

Week 1 - Email Foundations and Cyber Weekend Planning

About this video

Hear from Klaviyo’s Head of Product Marketing, Jake Cohen, on what owned marketing is and why it’s important ahead of the 2020 holiday season. Then, Will Critcher of Death Wish Coffee Co. will speak about his experience with owned marketing and how it’s impacted the success of his brand.

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