Marketing

How to Use Preheader Text

Preheader text, also called preview text, is one of the first things recipients see when an email reaches their inbox. Like subject lines, preheader text can mean the difference between a customer opening or deleting your email. Unlike subject lines, on the other hand, preheader text also appears as part of the content of an…

Klaviyo for 3dcart

Today, we’re happy to announce that Klaviyo has partnered with 3dcart to give even more ecommerce store owners access to the premier email service provider in the industry. We can’t wait to expand our network and vastly improve email marketing for 3dcart users, and our integration is now live and available here. Here’s what 3dcart…

What Google's Customer Match Means for Klaviyo

[via Google] Earlier this week, Google announced Customer Match, a significant enhancement to Google AdWords that lets businesses import lists of email addresses and show specific ads to these lists, thus allowing for more personalized advertising. This functionality is conceptually the same as Facebook’s Custom Audiences, but takes this targeted, email-based advertising to a much…