The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
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Latest posts
Discover the most recent marketing insights.
Email marketing
Apr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
ryansteen
5min read
Email marketing
Apr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Tiffany Regaudie
10min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
3 ways to increase email & SMS frequencyApr 16, 2024
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.
Tiffany Regaudie
7min read
Success stories
4 creative use cases for email & SMS list growthApr 2, 2024
Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.
Tiffany Regaudie
8min read
Success stories
How Marine Layer scaled their laid-back brandMar 13, 2024
Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.
Mae Rice
4min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
ryansteen
5min read
Email marketing
Video in email: 5 tips to boost engagementApr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Tiffany Regaudie
10min read
Email marketing
10 video email marketing types & when to use themApr 16, 2024
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Tiffany Regaudie
8min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
3 ways to increase email & SMS frequencyApr 16, 2024
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.
Tiffany Regaudie
7min read
SMS marketing
3 effective SMS campaigns use casesApr 12, 2024
Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.
Tiffany Regaudie
5min read
SMS marketing
12 Father’s Day marketing examples to inspire your campaignApr 8, 2024
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Emily Riedy
17min read
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