How THMotorsports Doubled Customer Retention using Klaviyo’s Email Marketing

Posted on April 30, 2013 by Ed Hallen

THMotorsports

Over the last few months, we’ve been excited to be working with THMotorsports, one of the leading sellers of authorized auto-parts on the web, to help them increase customer retention and drive more revenue – ultimately doubling their number of repeat purchasers and driving >$9 in revenue impact per email sent.

The Opportunity for THMotorsports

With a strong online brand and following, THMotorsports provides automotive enthusiasts with extensive selection, free shipping and significant discounts off of retail stores. Like all Ecommerce stores, one of their biggest opportunities is to get first-time purchasers to come back and buy again – since that second purchase is often enough to create a loyal lifetime buyer and they’ve already made the investment to acquire that customer in the first place.

The Win-back Email: 1 Month after Purchase

While THMotorsports has long had a special 2% discount offer for any returning customer, their email efforts were limited to an occasional newsletter and an abandoned cart campaign.

Working with Klaviyo, THMotorsports set up an email campaign that would be triggered 1 and 6 months after a customer purchased if they hadn’t bought in the meantime. Here’s the content for the 1 month email campaign:

2013-04 - THMotorsports - thank you email content

It’s worth noting a few things that THMotorsports is doing really well in this email:

Personal subject line, sender and opening greeting. We see significantly higher open rates for more personal emails.
Clear call to action. For this email, THMotorsports goal is to get customers back on the site and shopping. To this end, the call to action is a direct encouragement to customers to come back to their store and use the coupon code.
Smart Discount. While every business has different margins and different offers that work best, it’s worth noting that this THMotorsports offer isn’t dramatically greater than their standard 2% off deal. We recommend trying different offers to see what works best while maintaining the most benefit for you – but don’t assume you have to give a way everything to get customers back.

When setting up the campaign, THMotorsports triggered the email when customers had purchase 30 to 60 days ago, not since and made sure that they had never received this particular offer before:

2013-04 - THMotorsports queries to create list

To test the impact, THMotorsports first uploaded data from a file into Klaviyo detailing when purchases were made as an initial test; however, since then THMotorsports has hooked a live feed of some of their website data up to Klaviyo.

The Initial Results of the Win-back campaign

2013-04 - THMotorsports - initial results

Focusing in on an initial subset of customers as a trial, the results on both email engagement and orders were impressive:

Over 46% of customers read the email
5% clicked
2.3% purchased
Average purchase was $344

Collectively, this result meant $9 in new revenue to THMotorsports for every email sent through Klaviyo.

Expanding the Win-backs and Overall Retention Benefit

While this initial email already recaptured a substantial percentage of revenue, THMotorsports then set up regular win-back campaigns to reach out to customers who hadn’t returned at set intervals after their first purchases. By testing each campaign with different messages and time frames (i.e. how many months after purchase before it was sent) and then monitoring the impact on purchases, opens, clicks, unsubscribes and other key metrics, THMotorsports and Klaviyo were able to create a series of emails aimed at increasing customer retention.

Comparing 2013 to 2012, THMotorsports customers are now over twice as likely to come back for an additional purchase within the first 3 months of their initial purchase.

Takeaways

A few key lessons every Ecommerce stores can learn from THMotorsports:

Less can be more. Unlike their monthly newsletter, the overall number of emails sent to customers each month as part of this win-back campaign is significantly less – but the value per email sent is way higher. These emails are less intrusive to customers (since they are getting fewer) and take less work (since they can largely be automated).
Experimentation works. By starting with campaigns to a limited number of customers, THMotorsports could understand the impact of the emails before they committed fully to automating them to all their customers. Furthermore, rather than having to debate questions like what time period to send emails out at or whether to send a graphic rich email or a plain text email, they could just send them out and measure the impact.
Automation saves time. Unlike a weekly newsletter, THMotorsports was able to automate these emails to go out to any customer who had purchased but hadn’t come back. This automation meant that setting emails up was a one-time project – not a once a month project.

Getting Started

What makes win-back campaigns especially easy is that you can get started with just a spreadsheet of past purchases, run a test campaign, observe the impact, and then automate the process going forward to capture that same revenue every month. Using Klaviyo, you should be able to have your data loaded, group and email created, and everything sent all within a few hours.

A Beginner’s Guide to Ecommerce Order Confirmation Email Templates

Posted on April 1, 2013 by Ed Hallen

This post shows you how to build great email templates using Klaviyo’s free email template creator. Your emails are a key part of your customers’ experiences with you, and with a few easy steps you can make the right impression and keep your customers coming back.

Our goal is to help you build one great email template that you can reuse again and again by just replacing the middle text of the email. The initial point is to keep this simple – so you can hopefully build an email template in 15 minutes – and we’ll later cover more advanced topics.

Shopify and Zencart Template Options

Some of the emails we recommend you use this for:

Order Confirmations
Notifications
Special Offers
Seasonal Promotions

What makes a great mail template?

Before you get started, it’s worth noting a few common characteristics we see of great email templates:

Clean: Everyone gets a lot of email and your typical customer won’t spend much time with your email. To this end, make sure your message is clear and your email is to the point.
Branded: Your store’s experience online should be matched in the email. By giving customers a common experience, you further reinforce the look and feel of your brand in their mind, as well as making it very easy for them to know who the email is from and what it’s about.
Attractive: You have limited chances each year to interact with your customers. It’s worth taking the effort to make your best impression.

Step 1: Add your Logo to the top

As a first step, add your logo at the top of the email by clicking the default white box. If you have a logo with an invisible background, use that. If you don’t yet have a logo, you can just put your store name in clean large text at the top.

The goal is to carry over the same look and feel of your online store, and this is often a quick and easy way to do it. It also has the benefit of immediately telling the customer who the email is from.

Adding your logo to your email template.

Step 2: Make the Email Personal, Helpful, and Simple

If you’re using an existing template, you’ll notice that the text is already populated for the basic shipping information. You’ll also see lots of other text like {{ shipping_address.name }} – this is what’s replaced with the shipping information once you send the email.

For most emails you send to customers, a few tips that we’ve seen work well:

Be personal: Your emails should reflect your brand and personality, so don’t hesitate to use a more casual tone.
Be helpful: Because there is a real person on the other end of these emails, you should offer people the help they need. Include an email address or a phone number if people need help with something.
Be simple: If you’re sending an order confirmation, make sure the email has all the information the customer will need.

Your customers probably don’t get many emails from you, so take advantage of the opportunity to make a good impression.

Step 3: Take advantage of the opportunity

Given that you’re already sending customers an email, consider taking advantage of the opportunity to add any other message to customers.

Some ideas:

Add social media link buttons
Add a picture of new products in your store with a link back to them
Add a special discount code for customers who make their second purchase within 30 days
Encourage people who order to refer a friend

To do this, you can add new sections to your email using the drag and drop interface:

Adding new blocks to the email template.

For example, if you wanted to add a link to your Facebook or Twitter account, you can drag over the Button Bar, then choose the buttons you want to add:

Step 4: Preview your Email

Once you’ve created the email you want, you can preview the end result by clicking Preview on the left.

You’ll then have the option to either view it directly in Klaviyo or to have the email sent to you.

Preview your email templates.

Over time, we’re also going to add the ability to preview your emails with the actual order data from your store. Hook your store up to Klaviyo here and we’ll let you know when that’s ready. We’re also some new free reports and tools that it’ll give you access too.

Step 5: Load Templates into Shopify

Once you’ve finished your template, you can follow these instructions to add the new templates back into Shopify.

If you need any help or run into any issues, don’t hesitate to email us at support@klaviyo.com and we’ll do our best to get back to you right away.

We’d also love it if you checked out Klaviyo’s full email marketing solution – here’s a feature tour and a video showing you how it works. Because it’s integrated with Shopify, we’ll have you up and running in no time with abandoned carts, newsletters, automated follow-ups with customers who haven’t been back lately, etc.

Using Klaviyo’s Free Email Template Creator with Shopify

Posted on April 1, 2013 by Ed Hallen

If you’re a Shopify store owner, Klaviyo’s free email template creator can help you quickly and easily make beautiful order confirmations, shipping notices, etc. Next step – adding them into Shopify. We’ll show you how below.

Once you’ve created and saved an email in Klaviyo, click Export HTML on the main templates page, then copy the text.

Selecting the free email template

Next, login to Shopify and go to Settings and then Notifications. From there select the email you want to replace.

Selecting Emails in Shopify

Once that’s open, you want to replace the HTML email text at the bottom of the page with the HTML you copied from Klaviyo.

Paste in HTML for Shopify Emails

If you have any questions or run into any problems, drop us an email at support@klaviyo.com.

Like Klaviyo’s free email template creator? Klaviyo also offers a full email marketing solution that lets you improve all of your emails, including:

Easily setup abandoned cart emails
Automatically follow-up with customers who haven’t bought recently
Send beautiful welcome emails to new customers

Learn more in our Shopify app listing. Also, if you’re a smaller or new store, we have special introductory plans if you drop me an email at ed.hallen@klaviyo.com.

Why Senders Matter: A Look at my Last Year in 63,961 Emails

Posted on March 20, 2013 by Ed Hallen

Emails Per Day over the Year

In the last year, I’ve received an average of 175 emails per day excluding what ends up in my spam folder. Assuming I spent an average of 30 seconds per email, that’s 90 minutes per day, 10.5 hours per week, and 22 days of my year. Give or take, this means I spent about 6% of my year on email.

While I only have the data to understand my email experience, pulling apart this number yields some anecdotal nuggets that might be useful in improving that 6% of my life that’s spent on email. If my email is at all representative, I’d propose we need a solution that both helps the receivers (who are consuming the email) and the senders (who are using email to send notifications, newsletters, etc).

My Year in Email: The Numbers

To start, let me share more detail about the emails I’ve gotten over the past year. If I ignore replies and forwards (and a few oddities like email I sent to myself), I’m down to 108 emails per day.

My first step was to categorize my emails as follows:

Work is any message I received from an individual about Klaviyo (the intelligent email marketing platform I co-founded)
Business is any email I received from a business or organization (LinkedIn, Meetup, Threadless, alumni associations, etc),
Family and Friends are any personal messages from individuals
Politics is anything Barack Obama or Mitt Romney sent me

The result:

Emails by Category

A few things jump out:

Friends, Work and Business emails dwarf everything else.
The number of work/Klaviyo related emails is actually much lower than I thought it was – I think because of how often we rely on chat and skype internally.
My family doesn’t do email that much – we mainly rely on phone or skype chat.
The contribution from politics, even in an election year, wasn’t that high of a percentage of overall email.

The Typical Email Week

Now let’s look at this over time. Here’s what a typical week looks like:

Emails by category over the week

Two things jump out:

The weekends really are quieter
Monday and Friday are intense workdays email-wise (with Wednesday following shortly after)

3,000 Emails a Year from Linkedin

From the week breakdown, I focused on the business segment. I counted this as anything I get from a company (that I don’t work for). Facebook friend requests, Meetup announcements, newsletters from stores I shop at – it’s all in this bucket.

Here’s what it looks like for me:

Business Emails by Sender

By far the biggest surprise here was that 25% of these emails come from LinkedIn (in my case, almost 3,000 emails a year). I’m sure I’m an anomaly (these emails consisted primarily of connection requests and group notifications), but it was amazing that I hadn’t really noticed how bad it was. I remember feeling general annoyance, but hadn’t reached a tipping point where I’d waded through their settings to adjust what I received.

Conclusions from this:

The big tech companies (LinkedIn, Twitter, Google, Facebook and Amazon) account for nearly 50% of the emails I get from businesses.
Notifications (x needs your attention, y meetup is happening this week, z commented on your blog post, etc) are the next major contribution
Ecommerce comes in third (actually significantly lower than I expected). My biggest surprise with these emails is how consistent they are – they’re basically a modern equivalent of those inserts that used to come in the Sunday paper.

4 Email Frustrations

As I synthesize my feelings about email based on my experience and the data above, a couple notes:

I don’t really have any complaints about emails I get from friends and family.
Most of the completely spammy or unwanted email are already getting pulled into Gmail’s spam folder (Already excluded from this analysis)

This leaves the 80% of email I get that is for Work or from Businesses. My frustrations with this 80%:

There’s too much of it: I get nearly 100 of these emails a day. That’s a lot – and I’m guessing I get less than some people.
Lots of different types of message but one format: An email can be a direct message to me, a notification, a cc to keep me updated or a to do list item. I could just look at a list of 50 notifications and pick out what matters, which is very different from 3 emails directly to me.
It doesn’t adapt. Even if I never read emails from linkedin groups, they don’t stop coming or come less often – I have to go and dig through setting to unsubscribe.
The Emails aren’t that relevant. Nearly every Ecommerce email is the same regularly scheduled newsletter. If you sell backpacking equipment, it’s pretty easy to get me to buy if you hit me with an offer as its warming up in Boston. Same goes for down coats in the winter. Even if I get only 1/10 as many emails from you as usual, I’m 10 times more likely to buy.

Email is 2-sided: Improving Emails for Receivers and Senders

Focusing on these frustrations, it’s clear to me that fixes need to come for both email senders and email receivers.

Tools for receivers are ideal for making it easy to deal with different types of messages and the volume of email. Whether it’s the priority inbox in gmail or smart ways to separate notifications from emails requiring response, better tools for consuming email can significantly reduce the time burden required for email.

Tools for senders are well positioned to make emails adaptive and relevant – and it’s in their interest. If companies can link emails directly to outcomes and use that data to continually improve and tailor what’s sent automatically, there’s no reason that the interests of companies and customers can’t be aligned – giving us all better, more relevant email.

The Case for Focusing on Senders

As Des Traynor pointed out in the “The Future of Email Products“, the last great innovation in email was threaded conversation and unlimited storage in Gmail 8 years ago. I’ve read countless articles on how to improve my email client since then, but I’m still using Gmail. Why? It turns out getting people to switch is hard – and maybe it’s not as easy a problem to solve as we thought to build a significantly better email client that’s worth switching to.

That said, from the senders side it’s a different situation. Email senders can use different tools for different emails, and many tools are easy to try out with a small group of customers and a test email. Furthermore, senders are strongly financially incentivized to invest in new email systems if they really can drive better outcomes. Finally, senders have the data needed to know which emails are driving real results since this data lives in their own web apps and purchase databases.

In short, driving real improvements in the “email experience” is much easier by providing better tools for senders: they have money, they have data, and they have the ability to easily try improvements.

As Dave Girouard pointed out on Techcrunch in “In Defense of Email”, the email problem probably isn’t as bad as we like to make it out to be; however, this covers up the fact that our approach to email is still closer to an instant version of snail mail than it is to a highly-linked and intelligent web app. It’s time for more innovation for senders and receivers – but senders might be the right starting point.

—————

Building tools to empower Web Apps and Ecommerce stores to send better, smarter and more automated email is our complete focus at Klaviyo. Sign up for a trial today.

How to use Ecommerce Email Marketing to Grow your Sales by 25%

Posted on March 20, 2013 by Ed Hallen

Andrew Youderian just posted an interview we did with him on his excellent Ecommerce Fuel where we discuss how many Ecommerce email marketing can drive a major sales benefit for stores.

Too many Ecommerce businesses think about email marketing primarily as newsletters but there’s a ton of low hanging fruit that any store can grab with less effort. A few of the emails that every store should consider sending:

Post-purchase Follow-ups if a customer hasn’t come back in the next six months
Personal Thank You’s to VIP customers
Newsletter Only Special Offers to customers on the newsletter list who’ve never bought
Abandoned Cart emails to bring back customers who start checking out but don’t finish
First Time Buyer welcome emails

These emails can be largely automated, and each one can drive several percentage points of revenue gain – easily adding up to 25+% of total sales improvement!

I highly recommend you check out the interview.

How Holstee uses Klaviyo and Email Marketing to Grow their Shopify Store

Posted on March 11, 2013 by Ed Hallen

This is the first in a series of case studies from Klaviyo on how innovative eCommerce companies are using Klaviyo’s Email Marketing platform to grow their businesses.

We’re starting with Holstee – an innovative lifestyle goods maker founded in 2009 and headquartered in New York City that focuses on design with a conscience. We’re very excited to call them a customer.

The Holstee Manifesto

Holstee’s Manifesto is one of the first things Holstee founders Mike, Dave, and Fabian created after they quit their jobs to start the company of their dreams. Since they created the manifesto, it’s been viewed and shared millions of times (as of this writing, this video has been viewed 1.1 million times on Youtube).

Going beyond the Manifesto

As Holstee has grown, they’ve continued to expand their product offerings to go way beyond Manifesto posters and their initial “up-cycled” creations (converting old or recycled materials into new products, like the Holstee wallet). However, many of their initial customers weren’t aware of their new products and hadn’t been back to the site since their initial purchase.

Given this, Holstee had a natural opportunity to reach out to these early customers who had only bought the manifesto and highlight additional products that customers might like.

Getting Started with Klaviyo

Because Holstee is built on Shopify, connecting their store to Klaviyo involved just a few minutes of entering their store information and entering their username and password to sync the store with Klaviyo. Klaviyo is available in the Shopify app marketplace (as is their free email template creator app).

Klaviyo gives Holstee four key capabilities:

Find groups of customers who meet specific criteria (for example everyone who bought the manifesto but hasn’t bought since)
Email those customers
Analyze the impact on purchases and other key metrics
Automate emails so they are sent to all customers who meet those criteria going forward

Screenshot of the Holstee dashboard once their Shopify data was integrated

Holstee Dashboard in Klaviyo

In addition to those capabilities, because all customers live in Klaviyo, it also provides an easy way to see a complete customer history – effectively a CRM for Ecommerce.

Once their store was linked to Klaviyo, they could easily find groups of customers like:

First time purchasers in the last two weeks
Everyone who had bought only the manifesto
Customers who were on their mailing list but hadn’t purchased recently
etc

Because Klaviyo is sync’ed with the Holstee Shopify store, these groups stay always up to date. Creating new lists of customers takes just minutes.

Reaching Out

Using Klaviyo, Holstee crafted, targeted and sent an email to customers who had only bought the manifesto. The first step was using Klaviyo to create the right group of customers based on purchase history. Using Klaviyo’s dynamically updating list creation tools, Holstee could identify users based on what they had or hadn’t purchased and when, and then that group would keep itself updated over time.

Once the list was identified, Holstee crafted an email that was short, to the point, and aimed at helping customers.

The Results

Almost immediately, it was clear that the email was a win for customers and a win for Holstee. From the initial email, Holstee saw a strong open rate (>40%) and very high click through rates (>30%), as well as a significant direct impact on revenue. While a high number of recipients opened and clicked right away, purchases often occurred across multiple sessions.

Customers who hadn’t purchased anything in over a year came back to explore new products and even bought more copies of the manifesto.

Initial results of the Email Campaign (numbers hidden)

Holstee Results from Thank You Email For every email sent, Klaviyo tracks what recipients who open or read the emails do next. This lets companies like Holstee know exactly what impact their email campaigns are having, and then to tailor the email body, subject lines and who they’re sent to based on what is or isn’t working.

Next Steps for Holstee

In addition to these initial campaigns, Holstee has started to leverage Klaviyo in novel ways to build stronger relationships with their customers.

As one example, Holstee’s founders recently reached out to loyal customers in Seattle when they were passing through to arrange a unique meetup. Through Klaviyo’s unique list creation, it was a couple of minute exercise to select all customers in Seattle who had purchased in the last two years.

Beyond static email campaigns, Holstee has also started to take advantage of automated campaigns that send emails based on what customers are doing on their website, whether they’ve signed up for newsletters, etc. Through Klaviyo’s autoresponders, these emails can be setup once, analyzed, and then automated with the click of a button – so that your customers keep getting the right emails at the right time, without any extra work from you.

Holstee's Autoresponders By leveraging email in novel and personalized ways, Holstee is deepening their customer relationships to go significantly beyond what’s possible with just a standard newsletter.

You can check out more of Holstee’s great creations at Holstee.com.

To learn more about how you can use email to bring customers back and strengthen your customer relationships, visit Klaviyo.com.

4 Tips to Improve your eCommerce Abandoned Cart Emails

Posted on February 26, 2013 by Ed Hallen

Carts will be abandoned online

With many estimates saying that 50% of shopping carts are abandoned before purchases are completed, we believe that sending email follow-ups to customers who leave your store before their purchase is complete is a requirement of any eCommerce email marketer.

Here are some tips for getting started:

1.) Use Abandoned Carts to address why Customers aren’t buying

Your abandoned cart emails are your chance to reach out to customers and convince them to buy – so one of the best things you can do is to think like your customer and address the concerns that may have kept them from buying.

For example, take this email from Best Buy:

Rather than highlighting products immediately, they focus on:

Help topics: in case the customer needed assistance
Store Pickup: In case the customer turned away because they wanted items sooner
Price Match: In case the customer was worried about finding items cheaper elsewhere
Free Shipping: Note the large Free Shipping image in the banner – in case the customer was worried about shipping costs

You’ll probably want to address different concerns of your store – maybe it’s fit, maybe it’s better understanding the product, or maybe it’s price. Either way, think like the customer and knock down those barriers keeping them from purchasing.

2.) Be Helpful – not just Sales Focused

Across abandoned cart emails that work well, a key theme we see is striking the right tone. Focus on being helpful and providing value to your potential customer – after all, at the end of the day, what’s good for your customer should be good for you too.

As an example, take this email from William-Sonoma. Most of the text in the email focuses either A.) on saying thank you and B.) on offering to help. The surrounding pictures highlight other reasons to purchase, but this combination strikes a great balance.

Be Helpful: Williams-Sonoma Abandoned Cart Emails

Another great example is in the Best Buy email above – the biggest text on the page focuses on saying thank you.

3.) Work up to a discount

While discounts are nearly always appreciated by your customers, they don’t have to be the first step for your abandoned cart emails – especially because a large number of the reasons customers abandon their cart have nothing to do with price.

A good solution is to make your abandoned carts emails a 2-3 email series that starts with just a reminder to have customers come back, and then a few days later sends a small discount or free shipping offer if they haven’t yet come back and purchased.

Additionally, we’d also recommend you be careful with discounts so customers don’t get used to them. One way to do this is to use a few conditions to control who gets the discount emails. For example:

Only send discounts to a particular customer once
Only send discounts to first-time purchasers and mention the fact that it’s because it’s their first purchase

4.) Highlight other Products

Another great tactic is using your abandoned cart emails to highlight other products. This accomplishes two things:

Showing the customer additional products they might want that might convince them add additional items to the purchase and complete their order
Showing the customer related products to what’s in the cart in case the initial product wasn’t exactly the right fit

Highlight other products: Sears Abandoned Cart Emails

As an example, this abandoned cart email from Sears focuses on the alternatives to what’s in the cart – and highlights that they are the top-sellers.

Most importantly, get started! Klaviyo’s email marketing platform makes abandoned carts (and all of your eCommerce emails) easy to setup and effective – and shows you the real impact you’re having on purchases.

Webinar: The Emails every eCommerce Email Marketer should be Sending

Posted on February 25, 2013 by Ed Hallen

This past week we gave a webinar on the emails that every eCommerce business should be sending to drive immediate revenue benefits. You can watch it here.

From abandoned carts to post-purchase follow-ups, email is by far one of the most effective tools that eCommerce businesses have. It nurtures customers before they’re ready to make their first purchase, keeps you on their mind, and lets you send tailored offers to customers who are sleeping away. If you aren’t even putting in the couple of days of effort to get the basics setup, chances are your leaving thousands of dollars on the table.

Here’s some of what you’ll learn in the webinar:

Which eCommerce emails drive revenue
How to determine which emails are right for your store
Tips for building great emails and templates
Best practices from real case studies
Quick wins that you can implement easily

Take a look, and let us know how we can help.

Klaviyo Webinar: How to Grow your eCommerce Business with Email Marketing

Klaviyo Launches Abandoned Carts Features for eCommerce Stores

Posted on February 14, 2013 by Ed Hallen

We’re excited to announce the release of new features in Klaviyo that help eCommerce stores send automated and personalized messages to the estimated 50% of customers who abandon carts before a purchase is complicated.

Because Klaviyo can be easily integrated with your shopping cart systems (whether Magento, Shopify, a system you’ve built internally or anything else you’re using), you can have abandoned cart emails up and running in no time.

In short, if you aren’t doing this, you’re wasting money. Literally wasting it. Why would you do that? Here’s how it works:

Integrate your Data

If you’re new to Klaviyo, you can either use our very straightforward integrations with Shopify, Magento, BigCommerce and other shopping carts, or you can take advantage of our easy API.

Create an Autoresponder

The second step is to create an autoresponder off of the event that indicates someone has either added something to the cart and/or started to checkout.

At this point, you’ve specified that you want to send emails to users who add items to their cart – the next step is also specifying that they haven’t purchased. You can use these conditions to specify any other condition too (for example, customers who have received an abandoned cart email before).

Create an Email Template

The next step is creating the email template. You can use our drag and drop email template creator and preview tools to create a beautiful email, while personalizing content with product images and descriptions.

Schedule the Autoresponder

Once you’ve inserted the email template, just specify when you want the abandoned cart email to go out. In the example below, the abandoned cart will be sent out two hours after the item was initially added to the cart – assuming that the customer hasn’t purchased in the meantime.

Once it’s setup, you just flip the on switch, and it’ll start running.

Track the Results

We’re big believers in understanding the value of your emails. For your abandoned carts (and every email sent through Klaviyo), we’ll show you who opened, who purchased, who came back to your website, etc.

Ready to start driving new sales within a few hours? Get started Now

Announcing our first Webinar: How to Grow your eCommerce Business with Email Marketing

Posted on February 13, 2013 by Ed Hallen

Over the last year, I’ve talked to ~100 eCommerce stores about their email marketing, and I’ve become convinced that stores who aren’t sending targeted emails based on purchases or other customer behaviors are effectively just lighting money on fire and throwing it out the window. This might sound extreme (And every business is unique) but I’ve so far seen that 100% of the businesses that setup one of a select number of emails generate significant sales.

We think it’s time to end this, and truthfully, we don’t think it has to take a big commitment of time or money. To that end, on Thursday, February 21^st at 2PM EST, we’re holding our first webinar on how eCommerce businesses can leverage email to significantly increase sales. We’ll walk through these emails, give tactical advice and examples for getting started, and leave you with a series of actionable next steps that can generate immediate revenue gains.

Sign-up here to join us

(and if you can’t make it, please still sign-up and we’ll email you a recording afterwards)