In every web company I’ve worked for, the following has been true:
- We had a lot of data.
- We had a lot of smart people.
- We thought using data to drive decisions was important.
- Most analyses didn’t translate into new decisions or actions (we either didn’t know what to do with it, it wasn’t linked to our core problems, or a decision was made but it’s the same thing we would have done anyways).
This last point is the great quandary of analytics right now. We’re living in an age of far richer data than we’ve ever had, and it’s clearly making us smarter, but is it really changing most of our decisions?
Lately, we’ve been rethinking this relationship between analysis and action. There will always be a need for complex custom exploratory analyses, but there are sets of problems that many companies are already trying to solve – you just need a blueprint to get started and the relevant set of tools lined up.
Today, we’re launching the first set of Klaviyo Recipes to address this. Each recipe is a specific use case of Klaviyo’s software that takes you from problem (say improving your new user onboarding flow) to solution (say emailing customers who haven’t completed a key setup step after three days of sign-up). Any particular recipe may not completely meet your needs, but it should get the creative juices flowing – and it’s easy to build whatever custom recipe you want.
At the end of the day, our goal is to let you take more actions to positively impact your customers – and then to evaluate those actions to iterate and improve over time.
Here’s what we’ve started with:
- New User Onboarding: Email users who don’t finish set up within a few days
- Trials: Find at risk users approaching the end of their trial.
- Ecommerce: Email customers who haven’t purchased anything recently
And here’s what it looks like:
We’d love to hear ideas for other recipes that would be beneficial – please leave a comment for a recipe you’d like to see or other key problems you’re trying to solve, or email us.
Want to try it? Click here to try a recipe for free in our trial.